Intelliverse, a provider of cloud communications solutions, has added capability to its IntelliConnection Enterprise sales automation solution that allows it to integrate with a business' marketing automation strategy, which helps push more leads from the qualified to closed stage of the sales funnel.
IntelliConnection can be used as a stand-alone application or as a fully integrated cloud dialing application within a CRM system, such as Salesforce.com. The app can be customized to integrate into the existing marketing automation process used by a business. Common integration points include automatically putting Web leads into a sales person's calling list and providing the ability to create outbound sales dialing campaigns based on the score or rank assigned to a lead by the marketing automation platform. This simplifies the sales person's process of identifying the best leads to call and ensures that hot leads are contacted as quickly as possible.
"We see the positive impact that marketing automation companies such as Marketo, Eloqua, Silverpop, and Pardot have made to the top end of the sales funnel by bringing more qualified leads into businesses," said Sean Gordon, CEO of Intelliverse. "With IntelliConnection, we are applying that same philosophy to our customers' sales process to ensure that these qualified leads are contacted quickly and effectively by a salesperson."