-LiveWorld, a social content marketing company managing social media through engagement, moderation, and insight, has extended its technology suite to include YouTube and Instagram support.
These new features allow brands to manage user content on both platforms, enabling moderation and response. Comments on videos and photos are aggregated into the LiveWorld Social Content Marketing System (SCMS), where one or many moderators can review, approve, reject, escalate, and respond to user-generated content in a highly scalable, integrated workflow.
Scaling human management of user content, the SCMS creates a workflow across social media channels, supporting conversation and relationships between brands and their customers. The system includes reporting metrics and optional advanced custom analytics.
"The difference between typical SMMS platform offerings and LiveWorld SCMS optimized moderation is our focus on user content management, now enhanced by the addition of YouTube and Instagram," said Peter Friedman, chairman and CEO of LiveWorld, in a statement. "LiveWorld's team processes over 1million user content pieces per month, enabling our clients--the number one brands in the world--to build exceptional customer relationships."