StrongMail today unveiled its rebrand as StrongView, a name designed to convey the company’s ability to provide marketers a stronger view of their customers, a stronger view of how to engage them, and a stronger view of success.
The company has moved aggressively beyond its core enterprise email marketing roots, integrating mobile, social, Web and display into its digital marketing platform.
"Marketing is in the midst of a massive transformation, and we've been at the forefront of driving it to the next level for large enterprises," said Bill Wagner, StrongView's CEO, in a statement. "We've extended our platform to address the marketing channels most popular with consumers today, and architected our solutions to embrace emerging new technologies, devices, and touch points as they evolve. Our rebrand encapsulates the transformation taking place within our market and our company. StrongView is well positioned for the new era of digital marketing today and well into the next decade."
Along with the rebranding to StrongView, the company in the past few months has further enhanced and broadened its email marketing and cross-channel marketing solutions to include the following:
- Email display retargeting capabilities that enable enterprise marketers to leverage email engagement behavior to automatically serve highly relevant and targeted display ads personalized for individual consumers.
- Enhanced mobile/SMS capabilities with user-engagement reporting down to the device-level with a single-view dashboard across desktops, tablets, smartphones and other mobile devices, as well as a broader set of SMS capabilities, including geo-targeting.
- Cloud-based big data capabilities through the marriage of Amazon Redshift with StrongView's cross-channel marketing platform to help marketers tap massive amounts of their customer data to unlock new revenue streams and glean greater insight into consumer preferences and behavior.