PROS, a big data software company, will embed the SAP HANA platform into its big data applications for sales effectiveness.
PROS delivers prescriptive analytics and real-time data science to help customers identify sales opportunities that are most likely to close, offers that are most likely to sell, and prices that are more likely to win. SAP HANA is a real-time database platform that streamlines analytics, planning, and predictive and sentiment assessments to allow business to operate in real time.
"Today's announcement represents a natural extension in our long-term partnership with SAP, continuing our legacy of innovation in providing customers with a rich integration experience," said PROS President and CEO Andres Reiner, in a statement. "We share a common vision of empowering customers to take faster, more informed actions that are expected to drive their growth and overall business performance and intended to help customers outperform in their markets. SAP is a frontrunner in real-time, in-memory analytics, and we are pleased to broaden our collaboration with them as an SAP OEM partner."
PROS is an SAP software solution and technology partner in the SAP PartnerEdge program and a participant in the SAP EcoHub solutions marketplace. As an OEM partner, the planned integration with SAP HANA is expected to offer PROS customers additional flexibility, speed, and data science capabilities for optimizing pricing and sales.
"Companies around the world are looking for new ways to run their businesses and serve their customers faster, simpler, and smarter using big data and in-memory analytics," said Steven Birdsall, senior vice president and general manager of OEM and Rapid Deployment Solutions at SAP, in the statement. "PROS big data applications for sales, coupled with SAP HANA, are projected to provide customers with game-changing solutions that further unlock the power of their data and enable their sales teams to sell far more effectively."
Since 2009, PROS solutions have achieved SAP-certified integration with SAP solutions, including the PROS Pricing Solution Suite.
"With more than half of our B2B customers running SAP solutions, we continue to invest in our partnership with SAP to provide customers with cohesive solutions for their SAP environments," said PROS Senior Vice President of Products, Oscar Moreno, in a statement. "We believe PROS depth of integration of its solutions with the SAP ERP and SAP CRM applications is a key reason why customers choose PROS. We now look forward to extending our offering with capabilities included in SAP HANA."