Flint Mobile, a mobile payments company that enables on-the-go businesses to accept credit or debit card payments through their iPhones without extra card reader hardware, unveiled new social marketing and customer management features.
Available for free on the Apple App Store, Flint offers searchable transaction data for customer marketing as well as customizable Facebook integration to increase word-of-mouth referrals.
Flint's new customer management features allow merchants to filter transaction data by product/service name, purchase date, transaction amount, card type, transaction memo, loyalty offer, and other customizable details. The data can then be downloaded along with customer email addresses and used for marketing and reporting purposes. For example, a photographer could pull a list of all the customers who purchased Portrait Shoots in December so that she can send them a special offer for Valentine's Day.
The new release also simplifies how small businesses integrate their Facebook marketing efforts with the payment process. In seconds, a merchant can link his FacebookPage to his Flint account and enable an online social dashboard. Once linked, the merchant is able to prompt customers to post ratings and reviews to Facebook from the electronic receipt of every transaction. Flint's integration with Facebook APIs allows a merchant's customers to share recommendations with their friends and simultaneously post a testimonial on the merchant's Facebook Page.
"Flint's mission is to empower small businesses and individual entrepreneurs to easily accept payments and maximize their client relationships-all through a simple, mobile-centric approach," said Greg Goldfarb, co-founder and CEO of Flint Mobile, in a statement. "We're encouraged by initial user successes and are excited about our roadmap of differentiated, customer-driven capabilities."
Flint can be downloaded for free from the App Store. Users can activate their accounts in minutes through the app or atFlint's Web site.The app requires iOS 5.0 or later and is compatible with iPhone 3GS, iPhone 4 and 4S, iPhone 5, iPod touch (5th generation) and iPad Mini devices.
Flint also provides a free online activity portal on its Web site where users can manage their transaction histories, social dashboards, and profiles.