SAP to Acquire Ticket-Web

SAP) today announced plans to acquire Ticket-Web, a provider of ticketing solutions and niche customer relationship management software (CRM) for sports and entertainment promoters, for an undisclosed amount.

Ticket-Web will build the basis for a new integrated sports solution from SAP,

Based in Wildau,Germany, Ticket-Web's main product is ENTREE-tickets, an online ticketing service. The company also has niche complementary solutions for customer financial process management and CRM.

One prospect of such an acquisition could be to create a ticketing solution that could leverage the high-speed SAP HANA database technology as well as real-time business analytics, mobile tools, and cloud solutions. By enhancing SAP Business Suite software, the SAP Business ByDesign solution and the SAP Business One application with club and stadium management functionality, SAP could offer robust ERP solutions tailored specifically for management of sports and entertainment arenas.

SAP envisions a scenario where the high-speed SAP HANA platform, combined with BI reporting tools, could give promoters insights in real time to better understand which marketing tactics worked and which did not, giving them far more speed and agility to refine offerings to better respond to consumer needs and improve sales.

"SAP is committed to delivering solutions in the world of sports and entertainment that enhance the fan experience, provide real-time insights to improve performance, and help sport and event management organizations run like never before," said Bernd Leukert, executive vice president for applications at SAP, in a statement. "The addition of Ticket-Web, combined with solutions like SAP HANA and SAP Mobile Platform, will help us connect with sports and entertainment fans around the world."

"We are ecstatic about this new team of Ticket-Web and SAP," said Joerg Oehmichen, CEO and founder of Ticket-Web, in the statement. "Promoters of events both large and small will soon have the power and reach of SAP innovation at their fingertips. The result will be a much richer fan experience and the ability to get closer to their customers."

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