3CLogic's Technology Integrates with SugarCRM
Inbound and outbound contact center capabilities integrated with cloud-based CRM system provides enhanced computer telephony integration.
Posted Jan 2, 2013
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3CLogic, a provider of cloud-based contact centers hosted on Amazon Web Services has integrated its contact center software solution with SugarCRM. The new integration, called 3CSugarCRM, allows for seamless integration between SugarCRM and 3CLogic's inbound, outbound, and blended contact center applications.

By leveraging this integration, joint customers will achieve the following:

  • A 360-degree view of all voice, chat, text, and social media interactions across the contact center within SugarCRM; 
  • PCI compliance by negating the need to store customer credit card information in SugarCRM or in the 3CLogic contact center platform; 
  • Increase in productivity of sales reps and customer service reps since there is no need to enter duplicate information on various screens and different systems; and 
  • Cost savings by integrating their phone and CRM systems.

"This partnership will bring the benefits of a secure and highly available cloud-based contact center system to SugarCRM customers. Off-the-shelf integration between SugarCRM and 3CLogic means customers don't have to risk the uncertainty of complex software development projects," said Ramana Reddy, director of client services at 3CLogic, in a statement. "They can be confident that the two systems will work together seamlessly."

"SugarCRM is committed to enabling effective customer engagement for all customers," said Lorna Heynike, senior vice president of marketing at SugarCRM, in the statement. "Our partnership with 3CLogic will provide customers with a 360-degree view of customer interactions across the enterprise, including call center applications. Customer-facing professionals can quickly understand activity associated with each customer across channels from a single view, avoid surprises, and engage proactively with their customers, and speak with a single voice across the organization."

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