Gimbal Launches Experiences

p>Gimbal, provider of a location and proximity mobile engagement platform, has launched Gimbal Experiences, a cloud-based creative suite for marketers to build rich, intelligent, location-powered mobile app experiences within minutes.

Gimbal Experiences is specifically designed to trigger rich consumer experiences for both macro-location geofences and micro-location Bluetooth low-energy beacons within one platform. Now, marketers can build and execute mobile campaigns in a few clicks, repurposing existing digital creative assets, such as images, video, immersive mobile Web experiences, and push communications, to create rich and sequenced mobile experiences with a drag-and-drop user interface. Gimbal Experiences seamlessly integrates into existing cloud and mobile marketing platforms, including Adobe Analytics, Urban Airship, and Flurry.

"Gimbal Experiences fills a critical void to make location and proximity-powered marketing a day-to-day activity for virtually any company," said Jeff Russakow, CEO of Gimbal, in a statement. "We have all seen the phenomenal rise in the use of location signals to trigger mobile experiences, but for most enterprises, taking that data and creating an interesting experience has been a multi-month IT project. We recognize that for location-powered marketing to truly proliferate, marketers require an enterprise-grade tool that can define outdoor and indoor places, incorporate existing creative assets, and set simple rules, all with a few clicks. And it must connect easily into existing mobile cloud and business intelligence tools already on the marketer's desktop. With Gimbal Experiences, we have accomplished all of this in one platform."

With Gimbal Experiences, marketers also now have access to even more enriched and intelligent data insights on where their customers go, how long they stay in those places, which customer segments respond best to particular mobile messages or experiences, and which messages drive the most engagement or sales.

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