Lattice Engines Pairs with Profound Networks on B2B Sales Growth

Lattice Engines, a provider of predictive marketing and sales applications, and business intelligence provider Profound Networks today announced a partnership to enrich Lattice's applications with data from Profound's Digital Business Intelligence (DBI) database, a global census of IT infrastructure.

Profound's DBI database contains profiles of 22 million global networks and the digital infrastructure on 235 million domains. It provides extensive empirical data on businesses' enterprise infrastructure and network usage, as well as business activity and growth over time.

With the Lattice Data Cloud and Profound's data, marketers can segment their audiences at a much deeper level based on indicators such as IT spend, network size and growth, and vendor usage, among other attributes.

"In order to get a complete picture of buyer propensity, you need to look at fit, behavioral, and intent data," said Shashi Upadhyay, CEO of Lattice Engines, in a statement. "Profound brings to the table robust technographic data for B2B marketers looking to predict future purchases."

"Our partnership with Lattice means that marketing and sales leaders can easily tap into the value of our Digital Business Intelligence database and focus on results and performance rather than complex data analysis and big data management issues," said Blake Sitney, founder and CEO of Profound Networks, in a statement.

This latest partnership comes less that a month after Lattice Engines announced a similar partnership with Madison Logic Data. In October, Lattice Engines announced a similar partnership with Dun & Bradstreet.

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