Ever read a magazine article, only to find that it left you wanting more--another user case study relevant to your own business needs, or additional information on a vendor whose product interests you? Or maybe you're curious about what was said in an interview with an industry expert.
For most writers and editors, research is the fun part of the job: talking to interesting people and learning new things. Organizing that material into a coherent story is often the hard part. Hardest of all is having to leave out interesting and useful information that just doesn't quite mesh with the flow of the article or just physically won't fit in the confines of the print magazine.
Fortunately, the Web offers us a way to meet your needs and ours.
By visiting our Web site, destinationCRM.com, you'll find a wide variety of material that will enhance the value of the information you read each month in the print magazine, including:
• Supplemental material for most articles, additional case studies, relevant white papers, selected interview transcripts and vendor information.
• A monthly Web feature that you won't find in the print edition. In this case, it's a piece by consultant Dick Lee looking at why so many CRM initiatives fail to live up to their potential and what we can do about it.
• The ability to post questions and comments to our writers and editors, as well as your fellow readers, about articles we've published and other topics you'd like to read about.
• Breaking CRM industry news.
I hope you'll take a few minutes to check out the site. I think you'll enjoy exploring the synergy between print and online information.
Larry Tuck, Editor