More and more companies are finding that CRM works.
It's easy to forget that, because the failures get a disproportionate amount of attention. The successes just go about their business, working behind the scenes to build better customer relationships and help their companies become more profitable.
That's why we started the Customer Interaction Awards: to celebrate those overlooked successes.
This award program is unlike some others in the industry. It's not designed to spotlight software companies or their products. As we keep saying, software is only one piece of the CRM picture. The Customer Interaction Awards are presented to user companies, and recognize the teams and individuals who provide the vision, sell that vision to management and co-workers, re-engineer fundamental corporate processes, then pull together disparate software and systems to create unique, successful and profitable CRM solutions.
In the past two years, the Customer Interaction Awards have showcased a wide range of inspiring CRM initiatives from large and small companies. With burgeoning interest in CRM, we know there are many more success stories out there to be told.
If you think you fall into that category, see pages 133 and 134 of the September print edition for details on how to enter.
Our staff and a panel of industry gurus will select this year's best CRM projects based on your entries. Our picks will be recognized in our April 2001 issue and at the eCRM Conference and Exposition next spring.
We look forward to hearing from you.