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Where IT Loyalties Lie
For the rest of the December 2002 issue of CRM magazine please
click here
Print Version
Page 1
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Walker Information, a research firm specializing in customer loyalty issues, polled more than 2,000 IT decision-makers and influencers on loyalty issues. Although their business relationships may not be perfect, most plan to stick by their vendors.
Although
80 percent
of respondents are "very satisfied" or "satisfied" with IT vendors, only about
two thirds
rate the overall quality of their suppliers' products and services as "excellent" or "very good."
More than half
of the respondents see the value (of the good and services) offered by their vendors as being "excellent" or "very good," and
58 percent
rate the total cost of ownerships as moderate or better.
Although
two thirds
of respondents would recommend their suppliers, only
38 percent
plan to increase their business with those vendors.
47 percent
of IT customers plan to and want to do business with their current suppliers.
Nearly
one third
of IT customers are likely to continue doing business with their current vendors, but are less than pleased with their existing relationship.
21 percent
of IT customers are at high risk for switching to the competition.
Only
20 percent
of respondents plan to actively seek new suppliers, and only
29 percent
are open to considering offers from competitors.
75 percent
of IT customers plan to continue their supplier relationships.
To contact the editors, please email
editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit
http://www.destinationCRM.com/subscribe/
.
Print Version
Page 1
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