Siebel Takes a Crack at Employee Relationship Management
My Siebel is a spinoff on the company's own intranet
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In Siebel's first-quarter earnings call, CEO Tom Siebel claimed that with the company's recent launch of its employee relationship management (ERM) solution, the CRM giant will soon take the reigns of the ERM industry.

The company's product, called My Siebel, is an intranet application based on the technology Siebel uses within its own company. The solution provides enterprise-wide access to general company, partner and customer information, while offering employees features such as training pages, calendar information, project forecasting and service requests. Siebel claims 80 percent of the 8,000 employees throughout Siebel use the site daily.

"We decided to do this because our employees were asking for it," says Wister Walcott, senior director of Siebel ERM. "Now they're using us pretty intensively. They don't have to go into a special application--it's there on one home page. It's a very structured network."

Walcott says the result equals an empowered business, which promotes employee effectiveness and eventually yields customer satisfaction. "We think employees are more satisfied because they know what their goals are," he says.

Because of the success with My Siebel, the company decided in April 2000 to roll out an identical ERM application to clients. Since then, 40 existing Siebel customers have licensed the technology, which has yet to be named and deployed. The product is available through Siebel's eBusiness Applications suite.

Kelly Spang, an analyst of enterprise applications at Current Analysis, a research company in Nashua, N.H., says that although Siebel is offering a solid product that will target all employees in an organization, she doesn't believe it's a space Siebel needs to lead, especially because Siebel doesn't offer payroll benefits software, so companies still will conduct such services on a separate interface.

"Employees are not going to be doing HR on this Siebel portal," Spang says. "I don't really see this employee portal being a stand-alone gold mine like CRM is. What they're really trying to offer with ERM is to provide content and to push information to employees."

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