SMA Update
For the rest of the February 2000 issue of CRM magazine please click here
  • Marketing automation vendor Attune is changing its tune. In January, the company announced it would change its name to Aprimo after a name search on Attune in nine countries revealed potential conflicts. Its flagship product-which helps marketing departments manage the lifecycles of their marketing activities-will now be called Aprimo Marketing. At the same time, the company is launching an online B2B marketplace where marketing professionals can procure services over the Internet. Various marketing services vendors are slated to participate in the buyer/supplier network, including ad agencies, PR agencies, event managers and list brokers. The new network will also include an online community where marketing folks can chat about the latest trends. As part of its online initiative, Aprimo will also offer a hosting option. Steve Ehrlich, formerly VP of operations, will head up Aprimo's online services, while Rob McLaughlin, company co-founder, will take over management of the software group.

  • Oracle and Carleton recently announced the signing of a merger agreement for Oracle to acquire Carleton, an innovator of data extraction software for data warehousing applications. Carleton's software will become a part of Oracle Warehouse Builder, a framework for designing, generating and loading enterprise data warehouses. The acquisition will be effected through a cash merger pursuant to which holders of Carleton common stock will receive approximately $2.45 per share or $8.7 million in the aggregate. The parties anticipate closing the transaction by the end of February 2000. In other news, Sedona, maker of geographic visualization technologies, will make its products available through the upcoming Oracle Customer Relationship Management 11i Application suite. Sedona's new Java visualization product, Visual CRM, will be offered with Oracle marketing to deliver critical business intelligence features for operational and analytical functions such as campaign management.

  • Cisco is acquiring WebLine Communications in a deal valued at $325 million. Webline, a privately held provider of Web collaboration and e-mail response management tools, will become part of Cisco's Applications Technology Group, based in the Chelmsford, Mass., area.

  • Sales Vision, a Boston-based provider of Web-based relationship management solutions, has changed its name to YOUcentric.
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