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News In Brief
CRM news from around the industry
For the rest of the September 2000 issue of CRM magazine please click here
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Partnerships & Alliances
FirePond, a vendor of integrated e-business solutions, announced it had chosen to partner with Cognos, a business intelligence solution provider. The partnership will provide joint customers with an interactive selling platform for B2B e-commerce. FirePond also announced a strategic alliance with Fujitsu, a Japanese IT solutions provider. Fujitsu will market, sell and support the FirePond application suite throughout the Japanese market. In addition, FirePond announced a strategic alliance with Hyperion, a business analysis software provider. Under the agreement, the companies will integrate Hyperion's Essbase OLAP Server with the FirePond Application Suite.

In related news, Hyperion announced an agreement with the Clarify eBusiness Applications business unit of Nortel Networks, enabling Hyperion to develop and deliver closed-loop CRM analysis solutions. Under the terms of the agreement, Hyperion is integrating Hyperion eCRM Analysis, a group of Web-based applications with the Clarify eFrontOffice suite to provide a comprehensive view of customers.

MarketSoft, a provider of e-marketing solutions, and Asera, a provider of Internet B2B demand chain solutions announced an OEM agreement whereby MarketSoft's eLeads product will extend the lead management capabilities of Asera eService, which offers order management, catalog, configuration, auction and community services.

Interelate, a customer intelligence ASP, and Net Perceptions, a provider of personalization and commerce analytics software, announced a long-term agreement to host and deploy Net Perception's real-time personalization and data analysis software, including Net Perceptions for E-Commerce and Marketing Campaigns and Call Centers and its suite of marketing and merchandising analytics.

A developer of integrated relationship management solutions, nRealTime, announced its partnership with Applied Database Technologies, a direct marketing and lead generation company. This partnership makes it possible for nRealTime to offer direct marketing and lead generation services as well as data analytics and customer profiling.


Mergers & Acquisitions
Matrix Technology Group, a new-generation technology consolidation company, announced an agreement to acquire Lodgistics.com, a Web-based CRM and ETA software technology company based in Nevada. According to the agreement entered into on May 17, 2000, Matrix, a Nevada corporation, will exchange its own shares for that of Lodgistics so that Lodgistics becomes a wholly owned subsidiary of Matrix. The Lodgistics CRM software suite offers customer identification, cross-channel marketing campaign planning and execution and high volume intelligent back-end data processing.

Interelate, a customer intelligence ASP, announced the acquisition of MarketKnowledge, a market segmentation service provider that specializes in the travel and leisure industries. MarketKnowledge services help clients predict consumer behavior by applying a combination of customer database analysis, primary and secondary market information. Interelate adds two proprietary services with this agreement: LifePhase, a household-level segmentation system that measures market penetration and Brand Potential Measure, a model used to analyze market potential for products and services.


People & Promotions
Vroom Technologies, a sales and marketing software developer for the telecommunications industry, announced that it is adding three key executives. William Goodison has joined the company as senior vice president of sales and implementation. Goodison comes from J.D. Edwards 7 Company, where he was group vice president, industry sales and marketing. Wendy Larson was signed on as vice president of marketing and was most recently vice president of product management for connectivity and data center services for Verio. Valerie Finberg has joined as vice president of business development. Prior to moving to Vroom, Finberg was director of market research and product development at The Management Network Group.

As MarketFirst opens its European headquarters in the United Kingdom, Richard Andersen has been named the director of European business development and will be responsible for all European sales, marketing and training efforts. Nick Cambridge joins MarketFirst as European services director and will be responsible for establishing and growing the MarketFirst professional services organization across Europe. Most recently, Cambridge led professional services and business development efforts for sterling Software in the United Kingdom.

Symix Systems, a Columbus, Ohio software provider, has named Dr. Roger D. Blackwell to its board of directors, increasing the number of members to nine. Blackwell, Professor of Marketing in the Fisher College of Business at the Ohio state University, serves on the boards of several companies including Intimate Brands, Applied Industrial Technologies and Checkpoint Systems. Symix Systems' product suites including e-business, supply chain and enterprise management applications.

Surebridge, a midmarket ASP, announced the appointment of Dave Laherty to the newly created position of vice president of marketing. Laherty was senior manager for international marketing at Computervision before coming to Surebridge. Headquartered in Lexington, Mass., Surebridge offers front-office, back-office, e-commerce and productivity applications to manufacturing, professional services, healthcare and financial services firms.

SeraNova, a professional services company that provides consulting, design, technology implementation and management of Internet applications, has appointed Peter J. Altieri to vice president for global interactive customer solutions. Altieri comes from Impiric, a Chicago consulting firm, where he was senior vice president of CRM global solutions. SeraNova is a majority-owned e-business subsidiary of Intelligroup, which has announced its intent to spin off SeraNova as a separate company.


CRM Update
Interface Software announced it has reached the 200-customer benchmark for its CRM solution, Interactive. Created for professional services firms, InterAction is designed to help professionals develop a clientele by keeping tabs on professional relationships and surfing that data to uncover opportunities. Law, accounting, management consulting and other professional services firms use the solution to source new clients, cross-sell services and enhance client service. The Oak Brook, Ill.-based company claims nearly 100,000 users presently employ InterAction. MarketFirst has completed its move into new corporate headquarters in Mountain View, Calif., and has also opened its first European office in staines, United Kingdom. MarketFirst provides Web-based marketing solutions, delivered as a complete Web-hosted service and can be integrated into the corporate information architecture. MarketFirst campaigns are also available through myMarketFirst.com. MarketFirst clients include Clarify, GTE, NorthPoint Communications and Quantum Corporation.

Epicor Software, an enterprise and e-business software provider for midmarket companies, announced that more than 3,000 customers use Clientele, Epicor's CRM solution. Recent client wins for the Irvine, Calif.-based company include Agris, Datatel, Roadnet Technologies, MarketWatch.com and Concetrex. Clientele integrates front- and back-office operations and is designed to help midmarket companies improve business performance throughout the customer lifecycle, from sales and marketing to customer support.

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