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Get Motivated!
For the rest of the June 2000 issue of CRM magazine please click here
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Having trouble motivating your employees? Maybe they need instant gratification. That's what Craig Muller thinks, and he seems uniquely positioned to know. His family has been in the incentives industry since the 1950s, and in 1998 Muller co-founded an online consumer incentive program called MyPoints.com. Muller's latest venture is Motivation Online, a company based in a Chicago suburb that has just brought out a Web-based employee performance improvement and sales incentive system that tracks and recognizes employee performance via the Internet. "Employees perform better when they feel they are valued," says Muller.

Here's how it works: A sales incentive administrator designs a productivity program. In a call center, for example, employees could be rewarded for following their scripts to completion. Employees are automatically awarded points for achievements. Motivation Online keeps track of the points and notifies the employee of the point award and the behavior that earned it. Via direct links with online retailers--such as The Sharper Image, Eddie Bauer, Spiegel and stock Yards--employees can personally select and quickly obtain their chosen rewards. No more waiting around for catalogs. Employees can connect to Motivation Online at any time through their company's Web site. Reward redemption is handled directly through the online retailer and Motivation Online.

The system can be modified to new themes, point structures, metrics and goals. It provides reporting tools to measure metrics about individual or company performance.

"Motivation Online offers companies a real-time way to recognize employee achievement," says Bob Nelson, author of 1001 Ways to Reward Employees and Motivation Online advisory board member.

--Louise Bullis Yarmoff
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To contact the editors, please email editor@destinationCRM.com
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