The DMA Customer Relationship Management Workshop
November 1-3, Chicago
In today's competitive market, the importance of maintaining good customer relationships is key to continued success and profitability. The seminar, sponsored by the Direct Marketing Association, is geared toward middle- and senior-level managers and covers the advanced applications of CRM, including implementing the latest technologies for optimum customer service. The seminar is led by industry professionals who specialize in CRM research, tactics and strategic planning. To register, go to www.the-dma.org/seminars
The Annual Profiting from E-Commerce
strategies Conference and Exhibition
December 5-6, Scottsdale, Ariz.
This event is designed to teach strategies, techniques, methods and procedures to maximize the profits the Internet can generate. Case studies will teach how to boost revenue, leverage untapped channels, shorten buying and selling cycles and improve customer service. Topics will focus on the B2B market, including eCRM techniques and supply chain automation. To register, go to www.frost.com, or call (212) 652-2726.
DCI's eB2B World
December 5-7, Orlando, Fla.
Learn about the bottom line with education and B2B e-commerce solutions for operating resources and best practices in procurement. Attendees will also gain access to leading B2B providers and learn how to build partnerships for B2B e-commerce while networking with executives. To register, point your browser to www.dci.com.
Knowledge & Customer Relationship Management:
Convergence for Enterprise Advantage
December 14-15, Washington, D.C.
When customers willingly share expertise and experiences with each other, customers stay loyal and corporate advantage results. This seminar emphasizes eCRM as a total solution and not just a technology. The session also deals with the KM business case, measuring its benefits; and shows how eCRM and KM are interdependent with other programs, such as Business Process Management, Human Change Management and IT Management. To register, go to www.dci.com or call (800) 767-2755.
The Future of Application Development Summit
November 27-30, Atlanta, December 4-7, San Diego
Every organization must make a choice for building new enterprise applications, and this event provides you with the information needed to make those decisions. You'll examine such topics as: Which component model is right for you (the Java approach or Microsoft's COM); which option is best for the type of Web-accessible applications you need to build; and how you can make your choice work for existing applications. To register, go to www.dci.com or call (978) 470-3880.