The customer relationship management association CRMSouthEast is expanding to include seven new chapters in the United States, and is considering opening additional chapters across the globe. The two-year-old founding chapter in Atlanta is in the early stages of going national, forming a new presence in Baltimore/ Washington, D.C., Chicago, Dallas, Philadelphia, San Diego, Seattle, and Silicon Valley.
The new association will be called CRMA, and will follow the methods of the Atlanta chapter, holding quarterly meetings that provide members a networking environment, as well as a place to engage in discussions of the latest CRM trends, technologies, and processes. Ginger Cooper, who founded the Atlanta chapter, is now president of the National Board of the CRMA. Jack Sumner will now serve as president of the local Atlanta chapter and Doug Isbecque will be its vice president. All regional chapters will operate independently, but must adhere to CRMA's mission, bylaws, and code of ethics, Cooper says. The Atlanta chapter alone has 200 active members, and a subscriber list of nearly 1,000 members. --Lisa Picarille