According to a study by Ceridian Employer Services, businesses' technology policies are starting to play a big role in recruiting and retaining qualified people. The study found that more than 90 percent of companies surveyed use some form of what Ceridian calls "boundaryless" work practices, defined as offering Internet access to employees or allowing them to work in virtual teams, telecommute or otherwise collaborate using online technologies. Half of all front-line workers surveyed said that boundaryless work practices were an attractive incentive to go to work for a company.
As the competition for qualified sales and marketing people heats up, keep the following study findings in mind:
- Younger workers are twice as likely as their older counterparts to see the benefits in flexible work arrangements.
- Workers aged 30 to 39 are almost twice as likely as other age groups to say that flexibility contributes to greater job satisfaction and work-life balance.
"Potential sales and marketing employees today particularly younger ones are so sophisticated in the use of computers and the Internet, they may question the commitment to the future of an employer who ignores the uses of these tools to increase productivity," says Ceridian's Brian Regan.
Louise Bullis Yarmoff