Mr. Handyman Gets the Tools to Execute a Direct Mail Campaign
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New York-based USADATA, a provider of online applications that automate marketing processes, such as direct mail, has launched Mr. Handyman International, an online service that enables Ann Arbor, Mich.-based Mr. Handyman's franchise owners to efficiently execute direct-mail campaigns.

Mr. Handyman offers repair, maintenance and odd-job services to residential and commercial customers. By accessing the Mr. Handyman Direct Mail Portal, the company's more than 30 franchisees can generate consumer mailing lists to improve prospect targeting; design and customize direct-mail pieces from a library of pre-approved company collateral; and execute entire direct-mail campaigns in 15 to 20 minutes. USADATA coordinates the prospect list generation, printing and mailing so that direct-mail pieces are sent to the target lists in a few days.

Maynard, Mass.-based Inceptor, a provider of conversion marketing, has added 1-800-Flowers.com to its list of brand-name clients who have selected Inceptor's Excedia software to enhance their online marketing efforts. 1-800-Flowers.com, a multichannel gift retailer, offers consumers a range of gift products, including flowers, plants, gourmet foods, candies, gift baskets and jewelry. The retailer will use Excedia so that customers can conduct more targeted online searches and will also direct potential customers to the most relevant page. In addition, Excedia will enable 1-800-Flowers.com to analyze and adapt its marketing strategy as needed through the software's real-time reporting tools.
ScanSource, a Greenville, S.C.-based value-added distributor of specialty technologies, including automatic data capture and point-of-sale products, has selected YOUrelate as its e-business relationship management solution from YOUcentric, a Charlotte, N.C.-based provider of e-business relationship management software. YOUrelate initially will be rolled out to several hundred internal users at ScanSource in order to better manage its VAR relationships. The real goal of YOUrelate is to drive top line revenue by leveraging the competitive differentiation of organizations.
Blue Cross and Blue Shield of Minnesota has selected Client Letter, a client-server automated correspondence solution from Rockville, Md.-based Top Down Systems, to generate letters for its insurance business and its affiliated organizations under the parent company Aware Integrated. Client Letter replaces an older mainframe-based letter management system. Blue Cross and Blue Shield of Minnesota says the old system was difficult to use; could not access server-based data; and modifications to templates had to go through the IS department and the mainframe change control system, affecting the timeliness of the changes and tying up technical staff. Blue Cross and Blue Shield Client Letter initially will support six systems at Blue Cross and Blue Shield of Minnesota: Membership, Managed Care, Claims, Application, MII and Provider. The system will serve 1500 to 2000 users across more than 20 business units by the end of 2001.
Cupertino, Calif.-based Kanisa, a provider of enterprise service solutions, has launched a new online support service for San Jose, Calif.-based Adobe Systems to provide customer support while reducing customer support costs. The Kanisa-powered service will provide access to support content for Adobe Acrobat and Adobe Photoshop, Adobe's two largest product lines. The Kanisa service site provides Adobe customers access to both general and highly technical questions with the same degree of ease, usually within seconds. Customers can also access downloads, upgrades and get access to a wealth of tutorials and Web-based instructional content. The service is capable of handling more than half a million customer queries per month.
Lexington, Mass.-based precision e-mail marketer e-Dialog will support Cranston, R.I.-based catalog retailer Ross-Simons with e-mail marketing services to cost-effectively reach prospects and maximize customer relationships. e-Dialog will enhance Ross-Simons' marketing efforts with its e-mail campaign technologies for launching, tracking and analyzing e-mail campaigns. e-Dialog will also help Ross-Simons build an increased file of active, opt-in e-mail names and addresses and then profile that database to permit more precise targeting of e-mail messages.
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