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A bulletin board of SFA implementations.
For the rest of the November 1999 issue of CRM magazine please click here
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• Cincinnati Bell, one of the nation's largest independent telecommunications companies, has announced it is starting a pilot program using Attune Incorporated's Attune Marketing software. The software will provide a central repository for all marketing strategies and activities and will give real-time updates on the progress and success of programs.

• Mitsubishi Motor Sales of America has signed a three-year contract with Sitel to provide CRM solutions to Mitsubishi Motors' retail customers throughout the United states. Using the Siebel 99 platform, Sitel will perform customer outreach and customer assistance services from one of its existing call centers in Texas.

• starwood Hotels and Resorts Worldwide has installed Newmarket's Delphi Multi-Property Edition at two hotel clusters- -one in Houston, which includes the Westin Galleria and the Westin Oaks, and one in Washington, D.C., which includes The Westin Fairfax, The Westin Grand and the st. Regis Washington. Delphi Multi-Property Edition is a sales and catering application designed for multi-property systems. The Windows-based software provides up-to-the-second availability and full property detail onscreen for each hotel in a specified system.

• BankDirect of New Zealand, and Netpodium, a Seattle-based provider of Web-based interactive communications, have chosen Onyx Front Office as their CRM solution. BankDirect's call center account managers use Onyx Front Office to maximize sales opportunities for financial products such as savings accounts and loans. The bank also uses the system for marketing automation, profiling and literature fulfillment functions. Netpodium will use the software to measure marketing campaign effectiveness and determine the best lead sources. Through Onyx's Web interfaces, Netpodium will extend sales and marketing to its Web site, capturing leads online as prospects register for Netpodium broadcasts.

• Empire Blue Cross and Blue Shield, one of the largest of the Blue Cross and Blue Shield Association plans, will use the FirePond Application Suite to link its e-business, sales and marketing initiatives. The FirePond Web module will allow Empire to give its members a self-service method of sorting through complex plan options. The FirePond Sales module will allow Empire's over 4,000 brokers to consult with a client, input personalized customer requirements and provide a customized plan recommendation instantly, including a preliminary quote.

• Bancomer, one of Mexico's top banks, will install CRM scoring models from Fair, Isaac and Company to enhance its customer relationships. The bank initially plans to use the models to cross-sell credit cards to its deposit customers. The CRM models will also help the bank develop marketing strategies and then measure the impact of its marketing efforts.

• Secure Document Systems, a payment solutions provider for businesses, and Eastman Software Corporation, a provider of enterprise work management software, have chosen Pivotal's Pivotal Relationship CRM solution to manage customer support, sales force initiatives and accounting activities. The Pivotal solution will allow sales teams to leverage customer relationships through contact details, current and historic activities and information generated through customer service calls.

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