MarketFirst Software, a Web-hosted eMarketing solution provider, has been chosen by Niku to power a series of eMarketing campaigns. Niku is a provider of Internet solutions for the sourcing, management and delivery of professional services. The company will use MarketFirst to attract prospects, manage online seminars and track the effectiveness of online banner advertisements. With MarketFirst, Niku can educate potential clients through interactive e-mail and Webinars. MarketFirst can be fully integrated into the corporate information architecture. Other companies using MarketFirst include Autodesk, Clarify, SalesLogix, NorthPoint Communications, ShopNow.com, Quantum and GTE.
PlanetFeedback.com will use Synchrony Communications' eCRM suite to integrate and queue customer interactions on all communication channels. PlanetFeedback.com is an Internet service where consumers can voice complaints and compliments to companies across the United states. Synchrony eCRM delivers all customer information (status reports, past customer interactions and a company's history of responding to inquiries similar to those presented by the customer) to PlanetFeedback's customer service agents via the Internet. Through a Web browser-based interface, agents have immediate access to this complete customer history.
eAmigo.com, a B2B trading portal for Latin American manufacturers and North American buyers, announced that it will be using Frontstep's estep
e-business software suite. Frontstep's estep e-business software suite includes supply chain management, sales and distribution channel management, online sales and service, customer relationship management, e-procurement and collaboration technology, and is targeted to
e-business, manufacturing and distribution companies. eAmigo.com is using estep Messaging to speed the buyer/seller registration and application process. In related news, Bluestreak.com also announced that it will use the estep CRM application.
Wienerberger Ziegelindustrie announced that it will add Update.com's marketing.manager to its sales organization. Update.com is a customer relationship management software vendor in Europe, and marketing.manager is the company's flagship CRM software product for B2B companies. Marketing.manager supports sales and marketing and includes project and address management, scheduling and contact management, statistics and campaign management. Wienerberger Ziegelindustrie is a world-leading manufacturer of bricks and pipes. Other companies using marketing.manager include construction companies Bramac, Heraklith and Rockwool.
Balboa Life & Casualty has chosen Eloquent's rich media communications to enhance its onsite customer training program. Balboa is a provider of insurance products and services for financial institutions. With Eloquent, Balboa's customers will have instant access to product and service information. Eloquent's rich media communications reach global audiences over the Web with synchronized on-demand video, audio, text and graphics. Balboa's employees no longer have to travel to their customers and can achieve higher in-branch productivity.
Targus, a global supplier of portable solutions, announced that it will market Socket's Battery Friendly line of CompactFlash plug-in cards for connecting mobile computers to mobile phones, Ethernet networks and serial peripherals. Socket's cards are compatible with Pocket PCs, handheld PCs, pen tablets and notebooks powered by Microsoft's Windows operating system. Targus will co-label and distribute Socket's cards through its 35 worldwide offices.
C.I. Mutual Funds and Provident Mutual Life Insurance Company have purchased Janna Systems' Enterprise Suite licenses to help improve customer service by synchronizing customer interactions and transactions across multiple communication channels. Janna is a
leading provider of eRelationship Management solutions. C.I. Mutual Funds is a Canadian-owned independent mutual fund manager that sells its products through a network of financial advisors throughout Canada. Provident Mutual is a provider of insurance and other financial services products.
Symbol Technologies has selected ViryaNet's Service Hub to migrate the company's traditional service processes to the Internet. Symbol Technologies is a provider of wireless and Internet-based mobile data management systems and services to the retail, transportation, healthcare and manufacturing markets. With Service Hub, Symbol will be able to unite its internal service organization with its employees, partners, customers, vendors and suppliers in a structured Internet environment as one service community. ViryaNet is a leading provider of B2B Internet platforms for service communities.
Telespatial, an Internet technology company developing mobile information products and services, and global wireless communication leader Motorola have signed an agreement whereby Telespatial will be part of Motorola's wireless Internet alliance program. Telespatial's real-time Location Based Services will provide a direct, location-sensitive communication channel between brick-and-mortar retailers and Motorola mobile phone users. Motorola will offer Telespatial's service to a large base of WAP-enabled phone users through a series of companion sites.