Edmonton Tourism, a division of Edmonton, Alberta's economic development agency, will automate sales and marketing operations using Newmarket International's CVBreeze, an automation tool designed specifically for convention and visitors' bureaus. CVBreeze will allow Edmonton to capture and analyze visitor information-from how tourists spend their money to how they spend their time-enhancing the city's marketing efforts.
Microsoft's Embedded Systems Group has selected Firstwave Technologies' Web-based CRM solution, Netgain Sales, to facilitate communications between its sales force, marketing personnel, customer service representatives and indirect sales channels and business partners. The solution runs on the Windows platform and will allow worldwide, real-time communication through the Internet.
Home Depot has chosen BroadVision as a partner in developing an interactive Web site that will distribute home-improvement tips to do-it-yourselfers. The new customer-driven Web site uses BroadVision One-to-One Enterprise, a relationship management system that lets companies extend their operations into new interactive customer touch points. BroadVision tools used by Home Depot include the BroadVision One-to-One Command Center for personalization and rules-based marketing programs and the BroadVision One-to-One Publishing Center for distributed content management. The site, developed for an anticipated 20 million users per day and 40,000 concurrent users, offers information ranging from project how-tos to calculators that help consumers figure out how much material-such as paint and wallpaper-they will need.
Rockwell Automation, a leader in electronic controls and communications, has chosen Broadbase Software's EPM\Customer Service to improve customer satisfaction and enhance product development. Rockwell Automation will use the Web-based application at its 14 North American support centers to analyze customer satisfaction levels, identify bottlenecks in case management and perform problem cause analysis.
Great Universal stores, the United Kingdom's second largest retailer, has purchased Exchange Applications' VALEX solution for its home shopping division. Gus Home Shopping will implement VALEX to help cross-sell products from its 13 retail catalogs. VALEX automates the segmentation, planning, execution and assessment of direct marketing campaigns across multiple channels, from the Web to catalogs to brick-and-mortar stores. It helps businesses identify which customers are likely to want which products and maximizes marketing ROI by increasing marketing relevance to customers.
Toy manufacturer Hasbro will outfit its field merchandising representatives with Thinque Systems' Merchandising Sales Portfolio software, allowing the merchandisers to report retailer point of sale data back to management. By capturing and analyzing store data, merchandisers will be able to keep stock at optimal levels and measure results of promotions.
Graphics software developer Micrografx has selected the Pivotal eRelationship family of eCRM solutions to leverage the Internet in maximizing customer relationships. Micrografx selected Pivotal
eRelationship CustomerHub, eRelationship PartnerHub and Pivotal Relationship to manage customer relationships and technical support services.