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IN BETA: May the Force Be With You
Salesforce.com is reinventing itself with what CEO Marc Benioff says is the company's most significant release since launching its hosted CRM product.
For the rest of the August 2003 issue of CRM magazine please click here
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Salesforce.com is reinventing itself with the launch of S3 and sforce. The S3 upgrade represents what CEO Marc Benioff says is Salesforce.com's most significant release since launching its hosted CRM product in June 2000. Some of the upgrades under the S3 umbrella include HTML rich-media emails designed to enable salespeople to send email massages consistent with the messaging that the marketing department has created, and to enable marketing folks to track the emails; upgrades with Microsoft Outlook so users can click to add any email to S3 for organizationwide visibility and search Salesforce.com's contacts or leads database within Microsoft Outlook; and a shared document library for marketing collateral, presentations, sales tools, and customer support materials that catalogs files into different folders without having to log into a separate file system. For those who want to test the waters first, Salesforce.com is offering its Personal Edition free, with no time limit. The only catch is that users get limited space: 2MBs of storage, plus $1 for each additional MB. Another significant Salesforce.com release is sforce, an online application-development utility to enable companies to build business applications within the hosted software delivery model. sforce, which is as a Web-based service available for a monthly per-user fee (and is free to Salesforce.com users), enables developers to build applications on the sforce architecture using products like Microsoft Visual Studio, Borland JBuilder, BEA WebLogic Workshop, and Sun's Java to build enterprise solutions. Sforce provides core application services like authentication, data management, document management, and text search. Already, Salesforce.com has 25 customers that are using sforce, including Angel.com, Aspire Technologies, AvantGo, Blue Martini Software, and Business Objects. --David Myron www.salesforce.com
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