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EARNING A PROFIT

APT Profitability, a new software solution from Athene Software, helps communication service providers predict which cross-sell and up-sell offers will appeal the most to individual customers. This Web-based product delivers continuous learning with a closed-loop feedback system that boosts prediction levels and the ability to automatically generate personalized e-mail offers for each customer. Interactions with individual subscribers can take place by phone and e-mail, enabling the customer to receive an offer through one channel and accept it through another. Built-in reporting capabilities deliver complete details about which offers were extended. APT Profitability is available as a stand-alone product or one integrated with APT Churn 3.0. Pricing depends on configuration. (303) 786-7500; www.athenesoft.com

ENTICE ME

Small business owners can provide big business service by tracking, managing, storing and analyzing customer interactions after installing Maximizer 6.0 from Multiactive Software. The new contact management solution upgrade allows small businesses to integrate account and opportunity management with e-commerce software. Maximizer 6.0 synthesizes relationship management and opportunity management with all online and offline customer communication. Small business owners can create their own Web sites and accept orders and inquiries directly from Maximizer. Pricing for Maximizer 6.0 is $199. (800) 804-6200; www.multiactive.com

HELP IS ON THE WAY

Companies can offer human-assisted customer support through live chat and e-mail with Webhelp's new suite of e-customer service solutions. Webhelp's Internet-based technology platform powers the new Person-to-Person Communication Suite. The suite consists of Engage, a solution that deploys Webhelp's real-time chat-enabling application; Enhance, an e-mail response and management solution that integrates human assistance with intelligent automated response; Enable, which integrates live chat with a customer knowledgebase to create a self-service customer channel; and Empower, a hosted technology that enables clients to integrate live Web-based chat capability with their existing call centers. Pricing depends on configuration. (888) 932-6611; www.webhelp.com

LIVE...FROM stORACTIVE

LiveBackup 2.0, from storactive, a PC maintenance software provider, addresses the data recovery, system repair and data migration problems PC users face daily. With LiveBackup, administrators can provide transparent real-time backup and self-service data recovery tools to end users, remotely repair malfunctioning configurations, create disaster recovery images, migrate user data from one PC to another and centralize storage of corporate data. Pricing is $129 per user.
(310) 302-7280; www.storactive.com

stAYING CONNECTED

One-to-one communications Web marketing company WellConnected has released a customer relationship solution that combines the flexibility of Web-based ordering with on-demand printing. The Communication Pak consists of scaleable trade show programs that build booth traffic and streamline post-show sales cycles. Each Communication Pak is customized to create a high impact, personalized experience for recipients, featuring a digitally printed, personalized four-color brochure and engraved business gift that are mailed together in a dimensional window envelope. The complete solution consists of a variable information letter, a personalized gift that includes engraving and the company's logo and a data-driven BRC card that provides buyers with an easy way to schedule meetings and booth visits prior to the show. Pricing depends on configuration. (888) 827-7539; www.wellconn.com

ASK AND YOU SHALL RECEIVE

ASP provider AskIT.com has launched a more powerful and user-friendly version of its AskIt! System. Now when you are searching a Web site using AskIt!, the search engine can automatically display the answer when a question has an exact match in the knowledgebase (the original system offered a selection of relevant answers). The database of answers has also been strengthened by improvements to AskIt!'s natural language processing, increasing the system's ability to recognize similar questions and to create an order for matching questions, ranging from the most to the least similar. Another new feature presents the option to have the AskIt! page displayed in a separate browser, allowing visitors to keep the AskIt! page open while moving through clients' Web sites. Pricing depends on functionality. (212) 414-9590; www.askit.com

MIND OVER MATTER

Advertising agencies and media companies can provide quickly developed multimedia e-mail marketing campaigns with the new eBrochure Designer from electronic media ASP provider MindArrow. eBrochure Designer is a Wizard-based, point-and-click software application that enables MindArrow creative partners to combine audio, video, graphics and HTML pages interactively for their clients. The solution allows creative services organizations to develop new content and to leverage their existing content to create and deliver Internet multimedia messages without heavy instruments, new software or training. Once an eBrochure is created, it can be uploaded to MindArrow's Web hosted service for delivery and tracking. Pricing depends on configuration.
(949) 916-8705; www.mindarrow.com

A VIEWFINDER FOR CUstOMERS

TotalView Workforce Management version 3, from contact center product provider IEX, provides a single integrated tool for forecasting, scheduling and managing customer contacts through multiple communications. Version 3 includes new methods to manage backlogs associated with e-mail and voicemail contacts. It also integrates forecasting, scheduling, daily management, reporting, long-term planning, vacation and holiday planning, open database connectivity, and Web-based delivery of agent schedules into a client/server system. Pricing depends on configuration. (800) 433-7692; www.iex.com

stARTING A NEW CHAPTER

Itronix, a manufacturer of wireless mobile computing solutions, has unveiled the Itronix GoBook, which the company says is the fastest notebook PC for field-based mobile workforces. The notebook combines PC technology with broad new wireless capabilities. GoBook offers PC lap architectures, such as Intel Pentium III or Celeron CPU with color display and three-button touchpad navigation. GoBook is also shipped with Bluetooth, the new short-range radio standard, giving users the ability to communicate with printers or other peripherals wirelessly. GoBook also offers connection jacks, a night viewable keyboard, multiple I/O ports and a peripheral bay that accepts CD-ROMs, DVDs, a floppy drive or second Li-ion battery pack. The GoBook is priced at $4,495. (877) 438-5200; www.itronix.com

COMMUNICATING MEANS BUSINESS

Netscape Communications, a subsidiary of America Online, has expanded its Netscape Netbusiness service for small businesses. The site offers improved services, new features and a streamlined look and interface for a better user experience. By offering a range of customizable information resources, productivity and communications tools, Netscape Netbusiness benefits small companies and entrepreneurs at each stage of the venture, from building an enterprise, to marketing, sales and customer interaction. Businesses interact with consumers via a Netbusiness Card, which enables users to establish a free online storefront. Pricing depends on configuration. (650) 254-1900; www.netscape.com

ACQUIRING A SOLUTION

Accrue Software has launched the Accrue Certified Partners Program which expands the options that customers have to deploy the industry's leading eCRM analytics solutions. All of Accrue's products are available on a hosted ASP basis through qualified partners. Accrue Certified Partners offers a full complement of services that range from custom report creation and remote administration to data warehousing capabilities and daily reporting services and support. The customer will gain the benefits of Accrue's eCRM solution data accuracy performance scalability and the ability to handle business complexities without the need for an in-house IT department. Pricing is based on configuration. (888) 4ACCRUE; www.accrue.com

ANALYZE THIS

Internet solutions vendor SRC recently debuted Integrated Micromarketing Systems, an application that lets users of AlexeBanking.com, an online resource for financial institutions, utilize demographic and geographic information about their own clients and markets. The Branch Analyzer gives personnel at banks, credit unions and thrifts a means of assembling the information they need to determine the most desirable locations for new branches. Subscribers can generate reports and maps for the geographic area of their choice from their desktops. They can tailor reports to their desired markets, utilizing geographic parameters ranging from county to ZIP code and block group. Branch Analyzer is available by subscription for $149 per month or $1,495 for the year. (866) 661-2265; www.alexebanking.com

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To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
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