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In what the company is calling its biggest update in nearly two years, PeopleSoft Inc. has made public PeopleSoft CRM 8.8. According to Brad Wilson, vice president of marketing, CRM products, the software takes advantage of the company's history of providing comprehensive solutions. Version 8.8 includes six new modules (a guided selling tool, a pricing engine, additional mobile functionality, sales incentive management, HR help desk, and real-time event management), and more than 150 new features in the marketing, sales, and service suite of applications. Barbary McGann, vice president of product strategy for CRM, touted 8.8's ability to be customized as the software suite's greatest asset. "The ability to customize 8.8 to fit an organization's particular needs allows that enterprise to focus on the business process as a whole, and not simply individual points," McGann says. The company has introduced three new vertical solutions: CRM for High Technology, CRM for Insurance, and CRM for Energy. www.peoplesoft.com

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