A Pivotal Release
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For the first time in three years Pivotal has rolled out a full-suite release. The mid-market CRM vendor is touting Pivotal 5 as a complete mid-market solution, offering features designed to address an enterprise's sales, marketing, and service needs.

Although the company has made revisions to almost every part of the product, according to Jesper Andersen, Pivotal's executive vice president of products, there are three major components that the release highlights: marketing, assisted selling, and e-service.

A cornerstone of this release is Pivotal Marketing 5, which features Pivotal Marketfirst, a platform the company claims can create an array of marketing campaigns that are fully integrated with the rest of the suite. These capabilities come as a result of Pivotal's acquisition of marketing automation developer Marketfirst. Similarly, based on functionality Pivotal acquired through its purchase of Exactium, Pivotal has fully integrated and enhanced its assisted selling and configuration capabilities. The company has also "revved up" is Web self-service tool, Andersen says.

As an early user of Marketing 5, Sharp Electronics has already seen benefits. The company was experiencing a 40 percent attrition of leads. After the first two quarters of using Pivotal Marketing 5, Sharp's lead attrition was cut to 10 percent, while its costs remained the same.

The release includes Pivotal Sales 5, Marketing 5, Service 5, and Partner Management 5. Built on a .Net foundation, the suite is designed to meet the mid-market's needs by being easy to implement, customize, and integrate, according to Andersen. www.pivotal.com

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