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CRM Across the Wire
Unmetric's integration with Oracle Social Cloud will help companies track performance and benchmark social campaigns against competitors.
Media Mix Optimizer is an intelligent, cloud-based solution that gives marketers consolidated real-time insights into how all of their media vehicles and investments are performing.
Broadview's OfficeSuite Connector is now available on the Salesforce.com App Exchange. (Featured on SmartCustomerService.com.)
GetFeedback becomes a Salesforce Health Cloud launch partner, enabling healthcare organizations to collect feedback from patients within Salesforce.com.
First-party purchase data and insights is now available to markets through Cardlytics Platform Solutions
Geoscape's American Marketscape DataStream can provide market segmentation based on ethnicity, age, religion, and sexual orientation.
The partnership between Madison Logic and HG Data brings intent data to install-based marketing.
Yellowfin 7.2 offers enhanced workflows and collaboration tools, connectors to more data sources, and greater forecasting and analysis capabilities.
Cresco International's MA2A offers deeper insight into customer journey analytics.
Tagga's latest iteration introduces several features that will enablebrands to surface formerly unavailable behaviors, trends, and patterns.
SearchBlox's newest update features indexing support for 35 data sources through database collection, sentiment analysis, and entity extraction for analyzing text.
Hotline offers in-app messaging, rich campaigns, and FAQs for mobile apps. (Featured on SmartCustomerService.com.)
Broadview's OfficeSuite Connector is now available on the Salesforce.com App Exchange. (Featured on SmartCustomerService.com.)
SourceTrak 3.0 blends online and offline attribution for marketing.
RevTwo emerges with an in-app community support and developer platform.
Jivox's digital ad platform now features LiveRamp's unique ability to anonymize and integrate offline first-party data.
LiveHive has expanded its Sales Acceleration Platform to include Microsoft Dynamics CRM.
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
Fluent releases AudienceNow for LiveRamp
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