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Viewpoints
Eliminate surprises, identify opportunities, and maximize operational effectiveness by having the right data at the right time.
Is the CRM software you're considering a good technical match?
To maximize results, personalized portals must closely align with CRM.
It's easy to calculate the direct cost of losing a customer due to a negative interaction with a company, but the hidden costs of that customer sharing his experience with his immediate social network is often ignored.
If an organization's IT and business units have misaligned CRM goals, it will not get an accurate picture of ROI.
To tap into mothers' vast spending power marketers must deliver meaningful, targeted messages.
Customers who stay for rewards leave for rewards.
Companies must first address people and process issues to lead them to the right technology choice.
Distributed merchandising networks are changing the way companies build customer relationships.
If the sales process is not aligned with the CRM goals, the implementation will fail.
Why structured risk minimization is the next trend in predictive analytics.
Avoid burning out customers by using enterprise feedback management.
Pervasive BI can help organizations to become more agile in a number of areas by providing near real-time operational data to line managers where it is needed to make changes happen.
Proactive care lessens contact center burdens and increases customer loyalty.
The key to mass production of customer and prospect relationships is data velocity and data consolidation.
For every successful CRM installation the customer service landscape is littered with CRM projects that didn't quite hit the mark.
Ensuring your outbound marketing message reaches its targets.
Improving what your most outspoken worker says to your customers.
The techniques that assist data warehousing facilitate data fusion.
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