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Viewpoints
Recognize and shower appreciation on those customers who really cover the costs.
CRM can be an effective tool to help companies protect the valuable information they obtain concerning their clients and prospects.
Gain a new foundation for creating value.
Outsourcing may present a better solution than continued insourcing.
Companies must closely manage their customer relationships to guarantee that clients have instant access to the information, products, and services they seek.
Address these key issues and implement right-time marketing.
Integrate project management and CRM.
The sales and service balance of power has shifted squarely toward customer satisfaction.
Drive out costs, focus on core business strategies, and increase sales and margins by outsourcing to a third-party provider.
How to maximize the integration of your Web-based CRM and labor management systems.
The Hispanic market is calling, and specialty call centers are answering.
The low-cost channel isn't always the right channel for customer service.
Camera phones will be the next contact center productivity tool.
Look past the buzzwords for a truly rich application.
How to ensure that analytical CRM solutions don't fall short in achieving effectiveness.
For high-performance businesses, creating a marketing capability that drives real business performance requires an effort that is complex, pervasive and sustained. An excerpt from Outlook, an Accenture publication.
Transforming customer information into actionable insight.
Companies must combine project management with CRM to extend and deepen client relationships.
Three practical approaches for aligning sales processes with CRM.
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