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Viewpoints
To tap into mothers' vast spending power marketers must deliver meaningful, targeted messages.
Customers who stay for rewards leave for rewards.
Companies must first address people and process issues to lead them to the right technology choice.
Distributed merchandising networks are changing the way companies build customer relationships.
If the sales process is not aligned with the CRM goals, the implementation will fail.
Why structured risk minimization is the next trend in predictive analytics.
Avoid burning out customers by using enterprise feedback management.
Pervasive BI can help organizations to become more agile in a number of areas by providing near real-time operational data to line managers where it is needed to make changes happen.
Proactive care lessens contact center burdens and increases customer loyalty.
The key to mass production of customer and prospect relationships is data velocity and data consolidation.
For every successful CRM installation the customer service landscape is littered with CRM projects that didn't quite hit the mark.
Ensuring your outbound marketing message reaches its targets.
Improving what your most outspoken worker says to your customers.
The techniques that assist data warehousing facilitate data fusion.
Things are improving on the corporate information-sharing front, thanks to a number of easy-to-use technologies that support casual knowledge transfers.
Bridging the chasm between CRM and minority business.
The customer who opts in is the one you really want in the first place.
Voice over Internet Protocol (VoIP) promises to simplify the integration of phone, email, and Web for e-business communications.
The greatest opportunities ultimately remain in the medium with the highest resolution and clarity.
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