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Companies need to respond to the market with agility and appropriate customer relationship-focused sales talent.
The business case for CRM should include tangible net benefits, intangible benefits, and a risk assessment.
Having the right production information or customer information at your representatives' fingertips is a fundamental yet crucial step. It can mean the difference between losing a customer that is put on hold, solving a customers' inquiry or even upselling on an opportunity.
Seven tips for managing project scope creep.
Supply chain management does impact customer satisfaction as it relates to product delivery dates and product quality.
An important goal of a customer advisory board is to provide an excellent source of quantitative and qualitative data that goes beyond checkboxes on surveys or conversations over coffee.
You can't predict when a prospect may need your products and services, but you can stack the odds in your favor.
The pharmaceutical industry collects a tremendous volume of information about physicians and the prescriptions they write. The challenge lies in making sense of the prescription statistics and other aspects of physician profiles.
To attain intelligence-driven, profit-focused self-service, companies can follow this simple four-step plan.
Organizations simply cannot make solid decisions based on the 15 to 20 percent of collective knowledge that is housed in CRM systems, nor can they ignore the content of customer emails stored in its CRM systems.
In the second generation hosted-CRM environment, it is the business user who should be able to set the workflow simply by defining his business rules.
Proactive companies know the importance of the last mile of CRM and have turned to automated customer communications solutions to drive down costs, increase revenue and improve loyalty.
For companies that have not committed to the siren call of offshore sourcing, advice from those organizations that have tried and thrived can be summarized as, Take time to do it right.
The most important factor to consider when implementing a CRM solution is data--and there are three key elements that need close consideration throughout all aspects of the implementation: pre-import data cleansing, data enhancement, and data integration.
Sales and marketing should be as much science as they are art--driving much of the transition from art to science is a process-improvement methodology that comes to us from the manufacturing world, namely Six Sigma.
Superior service on the Web is about helping customers resolve their service issues immediately.
If mobile CRM is deployed with care the results can be outstanding.
Effective SOM systems allow retailers to access all the information they need to place orders with just a few clicks of the mouse.
The banking industry is pioneering the cultural shift where everyone is a salesperson.
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