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Viewpoints

Real-time marketing is marketing tailored to a customer's needs by using the most current information about that customer at any point of interaction.

Viewpoints, Posted 09 Jun 2003

Five Benefits of Moving Pricing Into Your CRM Application

CRM isn't just about sales force automation, customer loyalty, or 360-degree customer views. It's also about the processes that support those ideas.

Viewpoints, Posted 09 Jun 2003

The People Part of the Excellence Equation

To maintain this difference managers need to do three things: hire right, engage their employees, and retain the best people.

Viewpoints, Posted 02 Jun 2003

No Magic Talent

People accomplish their day-to-day tasks through a configuration of talents.

Viewpoints, Posted 02 Jun 2003

Making Self-Service Work

FAQs reflect the questions that customers ask. And they answer the customers' questions, solve their problems, and enable them to take action--without a follow-up email or phone call.

Viewpoints, Posted 26 May 2003

What CRM Isn't--But Could Be

CRM is not about cost reduction, it's about creating customer loyalty that helps increase profits over time.

Viewpoints, Posted 26 May 2003

The Financial Side of CRM

Budgeting-forecasting models are key diagnostic tools for management to decipher how changes in policies and decisions impact financial performance.

Viewpoints, Posted 19 May 2003

Back to Business

At a time when layoffs have become a fact of business life how do you build morale in the remaining workforce?

Viewpoints, Posted 19 May 2003

Boosting Confidence to Boost Sales

Confidence might seem an ephemeral quality manageable only at the recruiting stage, but technology tools are emerging that can help a sales manager bottle competence and confidence for consumption across an entire staff.

Viewpoints, Posted 19 May 2003

Increasing Your Reach

The smart marketer realizes the long-term value of establishing specific goals for any email-marketing program.

Viewpoints, Posted 12 May 2003

The Efficient Lover

Companies must define the role of the customer in their relationship, the type of customers they are seeking and the types of customer they are not seeking to form relationships with.

Viewpoints, Posted 12 May 2003

Catalyzing the Real-Time Enterprise

Don't miss opportunities to use CRM to enhance the bottom line.

Viewpoints, Posted 05 May 2003

Global Tensions and Your Sales Force

Will growing differences between America and Europe have an impact on your reps' ability to sell?

Viewpoints, Posted 05 May 2003

Fast ROI

The changing face of CRM in financial institutions.

Viewpoints, Posted 28 Apr 2003

Improving Online Customer Relationships

The top-five functions to automatically build into your e-CRM strategy.