A three-part framework for making data work for your business.
Viewpoints,
Posted 09 Nov 2012
Focus on the right data to improve B2B market conversion rates.
Viewpoints,
Posted 09 Nov 2012
An integrated strategy embraces the voice of the customer.
Viewpoints,
Posted 02 Nov 2012
A high-performing sales team starts with a strong manager.
Viewpoints,
Posted 26 Oct 2012
Transforming customer care through big data.
Viewpoints,
Posted 26 Oct 2012
When it comes to satisfaction, don't underestimate the role of the contact center.
Viewpoints,
Posted 26 Oct 2012
When implementation overshadows brand, executing rebates can be challenging.
Viewpoints,
Posted 26 Oct 2012
How social media is forcing large companies to rethink CRM.
Viewpoints,
Posted 19 Oct 2012
Watch these top key performance indicators to keep glitches from hurting your business.
Viewpoints,
Posted 19 Oct 2012
Purchase behavior insights are key to customer retention.
Viewpoints,
Posted 19 Oct 2012
Treating mobile as an afterthought is not an option.
Viewpoints,
Posted 12 Oct 2012
Five tips to keep customers and employees happy without breaking the bank.
Viewpoints,
Posted 12 Oct 2012
Treat your customers like guests at a party.
Viewpoints,
Posted 12 Oct 2012
Technology officers need to move from obstructors to partners.
Viewpoints,
Posted 12 Oct 2012
Give agents and customers a helping hand with marketing intelligence tools.
Viewpoints,
Posted 05 Oct 2012
Customers who can help themselves are cost-effective business boosters.
Viewpoints,
Posted 05 Oct 2012
Technology choices can fuel a company's success—or cement its failure.
Viewpoints,
Posted 05 Oct 2012
Embracing the cross-channel approach is the only option.
Viewpoints,
Posted 05 Oct 2012
Eight steps to achieving right-time revenue optimization.
Viewpoints,
Posted 28 Sep 2012
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