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Viewpoints
Are they untapped potential or risky business?
It starts and ends at the call center.
Assess your current operations, talk to potential partners, and determine what improvements can be made to your customer service quality.
Bringing BPM into the real world.
IP telephony is creating new opportunities to reduce the costs of achieving compliance.
Make change-agent sales methodology work by transitioning from a feature and benefit seller to a strategic seller.
Email as an independent marketing channel is growing increasingly irrelevant.
Successful organizations need to deliver experience, execution, and equity to continue evolving strategies and capabilities.
Automate sales compensation management--doing so adds significant value to the entire sales process.
CDI must evolve to deliver customer information wherever and whenever it is needed.
Don't allow purchasing to make decisions that the service/warranty department knows nothing about.
Marketers should consider RSS as a means to capitalize on niche markets.
A road map for the evolution your company will experience.
The evolution of online interactions has changed the e-business enterprises landscape.
Communications service providers should study other industries' self-care and self-provisioning capabilities.
Trust not the consultant who says CRM will forecast for you.
Don't let your best customers paint you into the 90/10 corner.
Visual analytics provides insight into business-critical CRM data.
The desire for material possessions has decreased as a purchasing motivation, and marketers must understand what this means for them.
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