If an organization's IT and business units have misaligned CRM goals, it will not get an accurate picture of ROI.
Viewpoints,
Posted 15 Nov 2004
To tap into mothers' vast spending power marketers must deliver meaningful, targeted messages.
Viewpoints,
Posted 15 Nov 2004
Customers who stay for rewards leave for rewards.
Viewpoints,
Posted 15 Nov 2004
Companies must first address people and process issues to lead them to the right technology choice.
Viewpoints,
Posted 15 Nov 2004
Distributed merchandising networks are changing the way companies build customer relationships.
Viewpoints,
Posted 15 Nov 2004
If the sales process is not aligned with the CRM goals, the implementation will fail.
Viewpoints,
Posted 15 Nov 2004
Why structured risk minimization is the next trend in predictive analytics.
Viewpoints,
Posted 15 Nov 2004
Avoid burning out customers by using enterprise feedback management.
Viewpoints,
Posted 15 Nov 2004
Pervasive BI can help organizations to become more agile in a number of areas by providing near real-time operational data to line managers where it is needed to make changes happen.
Viewpoints,
Posted 18 Oct 2004
Proactive care lessens contact center burdens and increases customer loyalty.
Viewpoints,
Posted 18 Oct 2004
The key to mass production of customer and prospect relationships is data velocity and data consolidation.
Viewpoints,
Posted 18 Oct 2004
For every successful CRM installation the customer service landscape is littered with CRM projects that didn't quite hit the mark.
Viewpoints,
Posted 18 Oct 2004
Ensuring your outbound marketing message reaches its targets.
Viewpoints,
Posted 18 Oct 2004
Improving what your most outspoken worker says to your customers.
Viewpoints,
Posted 18 Oct 2004
The techniques that assist data warehousing facilitate data fusion.
Viewpoints,
Posted 18 Oct 2004
Things are improving on the corporate information-sharing front, thanks to a number of easy-to-use technologies that support casual knowledge transfers.
Viewpoints,
Posted 18 Oct 2004
Bridging the chasm between CRM and minority business.
Viewpoints,
Posted 18 Oct 2004
The customer who opts in is the one you really want in the first place.
Viewpoints,
Posted 18 Oct 2004
Voice over Internet Protocol (VoIP) promises to simplify the integration of phone, email, and Web for e-business communications.
Viewpoints,
Posted 18 Oct 2004
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