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Viewpoints
Be informed and ask the right questions to establish credibility and trust.
Five steps to put marketers on the right path.
Gain a complete view of the sales funnel to achieve a common goal.
Balance human interactions with technology.
Give customers what they need, whatever their language.
Stringent adherence to policies and procedures rather than occasional exceptions could cost companies customers. (Featured on SmartCustomerService.com.)
In the contact center environment, it's crucial that agents are given the tools to provide exceptional customer service. Here are some suggestions on how to carry that out. (Featured on SmartCustomerService.com.)
Election-season takeaways help retailers prepare for the holidays.
Consumers balance mobile shopping interests with security fears.
Data may be more accessible, but is easy access worth the price?
Narrow the divide between sales and marketing.
Boost repeat business with superior customer service.
Have a strategy that supports your goal.
The last decade has seen significant differences in how sales are made.
Equip your call center with the visibility to reduce customer struggles.
Going digital doesn't have to mean losing the personal touch.
Forrester survey finds customer-facing employees see a larger gap in communication than managers do.
Get a clear window into sales pipelines.
Your customer service tools may be up to date, but if they're not monitored, a seamless customer experience will elude you. (Featured on SmartCustomerService.com.)
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