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8 mistakes companies make when dealing with customers on social media. (Featured on SmartCustomerService.com.)
In contact centers, predictive and prescriptive analytics should be used together to anticipate customer needs and help agents toward resolution. (Featured on SmartCustomerService.com.)
With Baby Boomers either leaving or about to leave the sales force, now's the time to focus on recruiting and developing the next generation of sales leaders.
First, you have to get a prospect to notice you. How you do so, and where you go from there, are the essentials of good sales development.
It's time to explore the human side of CRM in the B2B space. The third in a three-part series.
Political campaigns have their work cut out for them, with the vast array of devices and platforms on which to reach voters. Sound familiar? Take a page from their strategies.
If you thought Millennials were a challenge, get ready for the Centennials: They're both thriftier and have a shorter attention span, and soon they'll make up more than a third of all customers.
The complexity of data-migration jobs can result in costly downtime and lost data. Here's how to keep those projects on track.
A single metric, now matter how useful, can't give you the full picture.
As onshoring returns, contact center operators will need to be creative in their site selection to offset higher wages. (Featured on SmartCustomerService.com.)
There's a science behind human connection and the emotional aspects of customer interaction, but not all engagements are appropriate for humans versus machines. (Featured on SmartCustomerService.com.)
Digital customer experiences require a different approach that blends channels across the digital and physical worlds. (Featured on SmartCustomerService.com.)
Having the right strategy in place can stop problems before they become a problem. (Featured on SmartCustomerService.com.)
The right governance can drive much better customer service experiences. (Featured on SmartCustomerService.com
Three things that could end a customer relationship. (Featured on SmartCustomerService.com.)
4 tips to help you get the most in your technology-buying decisions. (Featured on SmartCustomerService.com.)
Facebook, Twitter, and Instagram have all added new customer service features to their platforms, and businesses need to know how to use them. (Featured on SmartCustomerService.com.)
Solutions need to match up with how marketers actually work. But too often it's the other way around.
Smart companies—ones that foster strong relationships—understand CRM is a two-way street.
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