How to acquire and maintain loyal customers through mobile media.
Viewpoints,
Posted 01 Jun 2005
SaaS represents the combined software architecture, delivery, and user interaction model needed to support hundreds of thousands of globally dispersed users.
Viewpoints,
Posted 01 Jun 2005
Customer profitability is about nutritional profitable consumption and not just rival revenue consumption.
Viewpoints,
Posted 01 Jun 2005
A 6-point agenda for sales and marketing executives.
Viewpoints,
Posted 01 Jun 2005
Clarifying the current capabilities of speech leads to the conclusion that speech is ready.
Viewpoints,
Posted 01 Jun 2005
CEM promises to be the new level of strategic differentiation and innovation for businesses.
Viewpoints,
Posted 01 Jun 2005
It's vital to understand customer objectives and align them with the right tools and support processes through service level management.
Viewpoints,
Posted 01 Jun 2005
Companies must understand the nuances and realities of the online selling environment.
Viewpoints,
Posted 01 Jun 2005
How to better synchronize the Web and email to create more effective customer communication.
Viewpoints,
Posted 01 Jun 2005
CRM's original value proposition is the responsibility of the entire enterprise--not CRM alone.
Viewpoints,
Posted 01 Jun 2005
Even well designed CRM initiatives often overlook a crucial element of the customer relationship. Closing this gap can improve CRM results.
Viewpoints,
Posted 02 May 2005
Marketers are long overdue in leveraging CRM learnings to make their demand-generation efforts more effective and profitable.
Viewpoints,
Posted 02 May 2005
5 guidelines to abide by when choosing to integrate email into your CRM suite.
Viewpoints,
Posted 02 May 2005
Contact centers are being charged with contributing to revenue growth, but if all the agents are offshore, who will execute that strategy?
Viewpoints,
Posted 02 May 2005
Start with an audit of customer permissions, system security, and business rules for accessing customer data.
Viewpoints,
Posted 02 May 2005
No longer is self-service simply a channel for businesses to sell or deliver products and services.
Viewpoints,
Posted 02 May 2005
Bring your support staff closer to the customer.
Viewpoints,
Posted 02 May 2005
Companies that learn to recognize and avoid them can realize the long-promised benefits of increased productivity, greater customer satisfaction, and better employee satisfaction.
Viewpoints,
Posted 02 May 2005
Customer service representatives need immediate access to all customer-related information.
Viewpoints,
Posted 02 May 2005
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