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Viewpoints
Managing the risk.
Automated voice messaging helps B2C companies deepen customer relationships.
Pointing the way.
Multisourcing is a better choice.
Strengthening one-to-one relationships is the driving force behind successful viral marketing efforts.
How to increase operational efficiency and customer effectiveness.
Give your sales force tools it will use.
Take it from cost burden to strategic asset.
A proactive mindset and process for deepening bonds.
Corporate events represent substantial, untapped source of real-time CRM data.
CRM's missing link.
Can these new tools solve sales teams' old problems?
The top five reasons.
Improving the system without fundamentally changing people and processes is not enough.
It's about more than fulfilling a transaction.
Uncover the diamond mine in your customer base.
Is the promise of modular, reusable services connected seamlessly into larger applications hype?
How to communicate with the passionate customer.
The next wave of CRM applications.
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