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Viewpoints
A set of 5 rules to live by.
Understand and project your value.
Social computing meets business value.
What can we learn from how candidates are using SMS messaging?
Influencing an influential audience.
Not every online retailer can lower prices to compete.
Segmentation marketing must be individually relevant.
Making BI ridiculously obvious.
How to avoid them.
Customer collaboration is key.
The real liaison in a dot-com world.
4 ways interactive voice response can win customer raves.
Imagine a document aware of its own environment.
Fixing problems before they occur.
A solid contact strategy is the key to success.
Persona-shifting takes care of the "Ready, Fire, Aim" mistake.
Retailers can plan now for future profits.
Those who resist innovation may doom it.
The importance of customer experience in an economic downturn.
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