Predictive approaches focus on problems that need a prediction as a solution.
Viewpoints,
Posted 01 Apr 2006
Self-service CRM initiatives fail if the systems do not answer customer questions.
Viewpoints,
Posted 01 Apr 2006
Don't focus on the wrong search box.
Viewpoints,
Posted 01 Apr 2006
Take precautions before you give any affiliates license to email on behalf of your brand.
Viewpoints,
Posted 01 Mar 2006
Identifying and minimizing risks needs to be part of the ROI equation.
Viewpoints,
Posted 01 Mar 2006
It is critical to make value creation everyone's job.
Viewpoints,
Posted 01 Mar 2006
How midsize businesses can avoid the pitfalls of enterprise systems.
Viewpoints,
Posted 01 Mar 2006
Four tough questions to ask your vendor.
Viewpoints,
Posted 01 Mar 2006
So-called CRM failures are as much a mindset as an organizational reality.
Viewpoints,
Posted 01 Mar 2006
How on demand can fulfill your contact center needs.
Viewpoints,
Posted 01 Mar 2006
Marketers must do their homework and make personal, relevant, anticipated, and attractive offers.
Viewpoints,
Posted 01 Mar 2006
Understand what performance metrics the customer thinks are important.
Viewpoints,
Posted 01 Mar 2006
How companies can use customer service to enhance the value of M&A.
Viewpoints,
Posted 01 Feb 2006
Seven tips for dealing with difficult customers.
Viewpoints,
Posted 01 Feb 2006
Organizations can ensure that their CRM systems and the people using them can fulfill their potential.
Viewpoints,
Posted 01 Feb 2006
ERM helps to drive revenue by leveraging key relationships.
Viewpoints,
Posted 01 Feb 2006
Be sure to act in accordance with clients' wishes regarding data security requirements.
Viewpoints,
Posted 01 Feb 2006
Identify prospects, locate decision-makers, and gain customers.
Viewpoints,
Posted 01 Feb 2006
Seven tips for rendering data real and actionable.
Viewpoints,
Posted 01 Feb 2006
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