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Viewpoints
A hub provides an ideal way to manage data within a services-oriented architecture.
Software-as-a-service solutions are now available for the industry's complex applications.
Linking CRM to CM may be the key to pleasing information-hungry buyers.
Lessons for the corporate world.
Blend technical expertise with customer knowledge to drive business outcomes.
Beware the "cut prices" first line of defense.
Technology can shorten the sales cycle, from prospecting to close.
Building a brand starts from within.
A systematic approach to resource allocation drives top- and bottom-line value.
You're not the only one talking to your customers.
The rewards are worth reaping.
The core of rock-solid BI turns questions answers.
The only growth strategy you need.
Traditional approaches waste money.
Communication needs to be a two-way street.
Helping marketers with customer identity management.
The quick fix is rarely quick--and never a fix.
Teleworking is not plug-and-play.
Meeting customers where they want.
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