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Viewpoints
A process-based approach is key.
A path to superior sales results.
The changing face of contact data.
How companies can succeed through listening—and taking action.
How data discovery improves agility.
Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.
Delivering analytical applications through reporting tools to enable a predictive enterprise.
Video-enabled call centers will change the company-customer relationship.
Optimize sales resources through effective use of territory alignment.
Data integration barriers must become a thing of the past.
Mastering the multi-sourced call center.
Paperless payments reduce staff support, errors, and overpayments.
Sales force optimization requires a grasp of what drives revenue.
Vendors can make huge strides by improving partner relationships.
Or: How I learned to stop targeting and love the results.
Planning a successful approach to master data management.
CRM for banks has never been more important.
Online retailers can increase loyalty with alternative payment options.
A multitouch, multimedia approach can multiply your marketing results.
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