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Viewpoints
A new survey shows the importance of CRM to customer loyalty.
The path to igniting sustainable sales performance.
How CRM and advertising can help you court the best customers.
A back-to-basics approach can save your business.
Usability can be the lynchpin between failure and success.
Marketers miss the fundamentals.
Adoption of a new sales performance system doesn't happen by chance.
CRM + KM = smart CRM.
No more customer-reference fire drills.
Sharing knowledge to build better relationships.
CRM won't solve everything. You still need skilled salespeople to get it right.
Alternative communication channels in healthcare marketing.
Strategies to reduce operating costs and protect revenues.
A decline in email responsiveness creates enormous opportunity.
Big or small, they can deliver real business value.
Make interactions more sophisticated.
Six steps for enterprise analysis.
Ten essentials for a marketing portal.
Three steps required to grasp customers' needs and hold their loyalty.
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