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Viewpoints
Direct navigation can have a direct impact on your results.
Customers want — and expect — personalization.
Convert up to 50 percent of abandoners with real-time follow-up.
It's not about every click, but every profitable click.
Don't let distance infringe upon effective leadership.
Gain organizational support through collaborative conversations.
Grab consumer attention with personalized images.
Boost sales while recovering from the recession.
BTM is heating up 2010.
Learn the value of integrating a mobile component into your CRM strategy.
Open doors with social selling.
Don't let confusion around new devices undermine future opportunities.
Maybe so, but only if the healthcare industry can better diagnose and care for its patients.
Properly built, an online community can generate engagement and two-way dialogue.
Like a wise man once said, skate where the puck is going.
How to adopt—and adapt—CRM for a generation raised on mobile technologies.
True innovators jettison some "best" practices in favor of first practices.
Improve the customer experience with a content-rich, social-driven site.
Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.
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