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Viewpoints
Bridging silos to provide a better customer experience.
Differentiating between a sales process and CRM is the first step.
Nine tips for combating a high bounce rate.
Five tips for creating an agile and successful call center to keep up with customer demands.
An investment in a mobile sales force is an investment in your customer base.
Making customers happy needn't require a major overhaul or "big bang" budget.
How current technology trends are affecting CRM.
Make social media monitoring and response strategy part of your corporate communications plan.
Map out priorities based on your—and your customers'—values.
Monitoring, tracking, and reporting for risk management.
Execute a successful subscription-based revenue model.
How to get what you need at a price you can afford.
Is resistance to change holding your organization back?
Uncover data patterns to unlock revenue.
Most companies don't know what their customers value.
Resetting mindsets about customer data.
Companies who fail to use personal data responsibly risk losing customer confidence and loyalty.
Defining your sales process is the first step.
A three-step plan for meeting and identifying customers' needs.
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