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It's time to explore the human side of CRM in the B2B space. The first in a three-part series.
To drive customer engagement in a digital world, your CRM software needs to keep pace with the IoT
Connected, informed sales associates lead to better customer experiences.
The Millennial demo in particular will appreciate a quick pickup and return process.
Adobe's Bridgette Darling explains the benefits of Adobe Campaign in this interview with CRM Media Publisher Bob Fernekees at CRM evolution 2016.
A consultative, collaborative approach is key to training better sales reps and forging stronger customer relationships.
Analytics is proving critical for organizations to measure the impact of contact center investment on agent performance, the customer experience, and overall operation. (Featured on SmartCustomerService.com.)
And here's how to use your CRM system to help avoid them.
It's no longer one and done—a presentation management platform enables reps to access all of a firm's presentation content, past and present, for on-the-spot demos.
Don't go yet! Customer data and creativity can help keep items from languishing in the cart.
Here are four ways to win prospects and influence people with sharper email outreach.
High-velocity sales models require analytics to show which leads, and which behaviors, are promising.
If you want an interactive voice response system to actually help your customers, it needs to address these crucial areas.
Complying with EU security guidelines now can help build customer trust—and give you a leg up on competitors.
Focusing on numbers and processes is important, but don't forget to cultivate your talent.
Making the transition to omnichannel means that retailers need to get their back-end processes in order.
To create the experiences your customers want, look at your business through their eyes and focus on possibilities—not limits.
Companies that want to conquer the global market have to focus on creating personalized experiences for customers—worldwide.
Cloud-based SaaS solutions offer some great benefits, but be careful. Getting trapped in a proprietary cloud solution can lead to a loss of control—of your data, your security, and maybe even your career.
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