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Like nature, technology is always moving forward and adapting—and your enterprise applications should be no different.
Cloud-based communications can help improve your customer engagement—and your bottom line.
A customer community can ensure your customers are interested, connected, and engaged from day one.
No, the machines aren't taking over just yet. Here's why your reps are (or should be) indispensable.
Cold calls can be warmed up by applying these three principles to personalize your approach.
To effectively engage today's informed customer, these teams need to work together.
It's time to explore the human side of CRM in the B2B space. The first in a three-part series.
To drive customer engagement in a digital world, your CRM software needs to keep pace with the IoT
Connected, informed sales associates lead to better customer experiences.
The Millennial demo in particular will appreciate a quick pickup and return process.
Adobe's Bridgette Darling explains the benefits of Adobe Campaign in this interview with CRM Media Publisher Bob Fernekees at CRM evolution 2016.
A consultative, collaborative approach is key to training better sales reps and forging stronger customer relationships.
Analytics is proving critical for organizations to measure the impact of contact center investment on agent performance, the customer experience, and overall operation. (Featured on SmartCustomerService.com.)
And here's how to use your CRM system to help avoid them.
It's no longer one and done—a presentation management platform enables reps to access all of a firm's presentation content, past and present, for on-the-spot demos.
Don't go yet! Customer data and creativity can help keep items from languishing in the cart.
Here are four ways to win prospects and influence people with sharper email outreach.
High-velocity sales models require analytics to show which leads, and which behaviors, are promising.
If you want an interactive voice response system to actually help your customers, it needs to address these crucial areas.
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