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Viewpoints
"Glocalize" your offerings to give customers what they want.
These exciting developments could be crucial to your business.
Changing the game with predictive analytics.
Look to digital analytics to improve buyer loyalty and customer lifetime value.
Using CRM to drive event attendance.
When launching a service, don't neglect long-term plans.
A pretty app is nice, but the key is giving customers a reason to come back.
A business thrives when all employees feel responsible for its success.
A shift in corporate priorities calls for new strategies and a new title.
Best practices for implementing a successful iPad program.
Businesses with an online presence need to proceed with caution.
Analytics and process improvement put you in control of customer experience.
A three-part framework for making data work for your business.
Focus on the right data to improve B2B market conversion rates.
An integrated strategy embraces the voice of the customer.
A high-performing sales team starts with a strong manager.
Transforming customer care through big data.
When it comes to satisfaction, don't underestimate the role of the contact center.
When implementation overshadows brand, executing rebates can be challenging.
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