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Viewpoints
Speaking directly to customers offers unique insights into their needs—and how your business can meet them.
A multichannel strategy trumps low prices and promotions to snag this elusive audience. (Featured on SmartCustomerService.com.)
Reports of CRM's demise may have been greatly exaggerated. (featured on SmartCustomerService.com.)
Customer experience is one of the few areas in which retailers can differentiate themselves from the competition. As the holiday season approaches, remember these key tips to keep your organization on track. (Featured on SmartCustomerService.com.)
Conquer the challenges of business growth while still meeting internal goals and customer demands. (Featured on SmartCustomerService.com.)
Defining your ideal customer is key.
Use analytics to determine the best e-commerce strategies.
View the customer experience as a continuing process.
Today's marketing and sales automation tools bring measurable results.
Look to these sites for help in achieving your goals.
Four steps for improving the front-line retail experience through back-end data.
Four simple signs that it may be time to move on.
Overcoming core obstacles is key to successful data integration.
Look to America's favorite pastime to inspire your sales team.
In an information age, data becomes the new source of value.
Provide quality content and nurture old and new prospects.
Sharing essential information is key to meeting customer demands.
Without a single, unified record, customer experience will be compromised.
Customer service is becoming the next brand differentiator.
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