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Consumers increasingly want to do business with companies that are socially responsible, and CRM buyers are no exception. Part two of a two-column series.
New technology, and a new willingness to adopt and share solutions and data, will mark this year's sales landscape.
Firms need to focus on keeping their best people, updating their technology, and having it all work together.
Achieve—and surpass—your sales enablement goals in 2016 by keeping these concepts in mind.
Vendors need to help ensure their clients are poised to succeed, both before and after a deployment.
Today's demanding customers value meaningful relationships over off-the-cuff-links salesmanship.
These tools are way more effective when they work together.
Your employees are also consumers, and they care about the track record of their company's vendors.
Open the road to self-service with customer communities.
Stay ahead of the pack by keeping your customers happy.
Providing your customers with a consistent, tailored experience across all channels should be among your company's top business goals.
User empowerment will be a big theme as CRM users compare their experiences with personal and business technology.
With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience.
Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season.
Your business intelligence needs to be able to keep pace with today's customers and data—or your business could get left behind.
Getting all of your technologies and channels to operate together is the way to ensure customer happiness.
In today's marketplace, savvy businesses are using unique technologies to up the ante on customer experience across all channels—phone, mobile, text, and Web—which translates into customer retention and higher sales.
To truly understand customer feedback, you need to ask an important question: "Why?" The only way to do that: follow up.
Pinpoint a way your product or service stands out from others—and find the customers who will value it for that.
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