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From the convergence of adtech and martech to the rise of people-based marketing, here are today's game changers for marketing pros.
Stepping into their shoes and enlisting them in your efforts are just two of the ways to build a bridge to the people who make your business possible.
These innocuous-sounding words, uttered by countless reps, can point toward poor sales techniques and bad habits.
Across the globe, channel partners hold an estimated $1.5 trillion worth of unsold products at any given time. Getting timely, decision-grade channel data—including a clearer view of end customers—can uncover new ways to boost product sales, translating into millions of dollars in additional revenue.
Advanced customer experience technologies can significantly upgrade customer experiences, leading to increased revenue and loyalty; more importantly, failing to keep up means missing the opportunity to not only better serve your customer, but save money in the bargain.
New technologies often translate into new cybersecurity threats, and IoT-enabled technologies represent obvious targets.
Today, companies have to stand out by providing the best possible customer journey and have been investing significantly in customer success teams and platforms. How will bots figure into the effort?
What is the right way to track CX? The best solution(s) will strike a balance between simplicity and usefulness.
Integration is the name of the game, and that goes for your technology and your personnel.
Personalization without identification is just spam. Here's how to unlock rich demographic, psychographic, and behavioral identity profiles that enable true personalization.
Bigger isn't always better: Data and personnel at big companies can often be working at cross-purposes. The solution: finding smart ways to make data actionable and people accountable.
Is there a chasm between what you think you're delivering to customers, and what your customers say they're actually receiving? Here's how to cross it.
Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.
While the customer service industry has been an early adopter and advocate of biometric authentication, certain risks might have been overlooked that could set consumer adoption back.
Peer-to-peer selling strategies leverage happy customers—and trust in peers—to drive revenue.
With common-sense selection, implementation, and management, business leaders can get the most out of their CRM technology investments.
Sure, it can be unpleasant. But blocking out time for cold calling, and sticking to it, will make you a more disciplined, focused salesperson.
To develop and nurture a customer-driven culture, you'll need patience, hard work, and the right people in place.
Combining unconventional messaging with tenacity can double your contact rate.
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