DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Daily News,
Posted 13 Oct 2010
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Daily News,
Posted 13 Oct 2010
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Daily News,
Posted 01 Oct 2010
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
Daily News,
Posted 01 Oct 2010
Location-Based Marketing Summit '10 — Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.
Daily News,
Posted 01 Oct 2010
Oracle OpenWorld '10 — Day 3: Salesforce.com Chairman and CEO Marc Benioff unveils new features of his company's enterprise social network product.
Daily News,
Posted 25 Sep 2010
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
Daily News,
Posted 22 Sep 2010
Oracle OpenWorld '10 — Day 1: Kicking off its mammoth conference, Oracle makes a few hardware announcements, tackles the cloud, and sheds more light on 2011's Fusion Platform.
Daily News,
Posted 22 Sep 2010
The software-as-a-service pioneer promises general availability on mobile devices by the end of this year.
Daily News,
Posted 15 Sep 2010
The cloud computing company brings its newly acquired data services piece in-house with Jigsaw for Salesforce CRM.
Daily News,
Posted 15 Sep 2010
With interface improvements and the introduction of an integrated information service, one industry thought leader remarks that he is "massively impressed."
Daily News,
Posted 15 Sep 2010
Magic Quadrant for Sales Force Automation '10: The top sector of the annual market assessment also includes Microsoft and two Oracle offerings.
Daily News,
Posted 15 Sep 2010
Overtone's enhanced OpenMic product offers a hybrid text-analysis engine.
Daily News,
Posted 15 Sep 2010
Top executives from SAP and its recent Sybase acquisition deliver a corporate roadmap.
Daily News,
Posted 13 Sep 2010
ICentera, a provider of sales enablement solutions, releases a specialized product designed for channel partners.
Daily News,
Posted 31 Aug 2010
With its latest launch, the social solution provider brings forward new reporting dashboards, mobile applications, and social network interoperability.
Daily News,
Posted 31 Aug 2010
ForeSee Results determines a consistent link between online transparency and citizens' trust of federal Web sites.
Daily News,
Posted 31 Aug 2010
The Temkin Group outlines eight customer "megatrends," predicting how companies should engage with customers over the next three to five years to sustain the strongest relationships.
Daily News,
Posted 31 Aug 2010
Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out.
Daily News,
Posted 31 Aug 2010
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