Alterian hopes to capitalize on Asian-language sentiment analysis with its acquisition of Intrepid social media analytics.
Daily News,
Posted 04 Nov 2010
destinationCRM.com Exclusive: A partnership ends when a reseller of Eloqua marketing software refuses what it calls a vendor ultimatum.
Daily News,
Posted 26 Oct 2010
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Daily News,
Posted 22 Oct 2010
SocialcastReach, the latest update to the company's collaboration platform, extends the collaboration effort to other enterprise applications.
Daily News,
Posted 20 Oct 2010
The provider of communications services looks to enhance its collections offering.
Daily News,
Posted 20 Oct 2010
One IBM executive boasts that Big Blue's 23rd analytics acquisition will help the company "take analytics mainstream."
Daily News,
Posted 19 Oct 2010
The Alcatel-Lucent Genesys Social Media Strategy provides enterprises with a more expansive way to monitor customer activity across social networks.
Daily News,
Posted 19 Oct 2010
DataFlux Ideas '10: CEO Tony Fisher identifies the three potholes on the highway to data management success.
Daily News,
Posted 18 Oct 2010
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Daily News,
Posted 18 Oct 2010
Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.
Daily News,
Posted 18 Oct 2010
Web 2.0 Expo '10 — Day 3: A marketing executive from Philips, the largest consumer group on LinkedIn, shares what it takes to run a healthy community.
Daily News,
Posted 18 Oct 2010
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
Daily News,
Posted 13 Oct 2010
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Daily News,
Posted 13 Oct 2010
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Daily News,
Posted 13 Oct 2010
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Daily News,
Posted 01 Oct 2010
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
Daily News,
Posted 01 Oct 2010
Location-Based Marketing Summit '10 — Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.
Daily News,
Posted 01 Oct 2010
Oracle OpenWorld '10 — Day 3: Salesforce.com Chairman and CEO Marc Benioff unveils new features of his company's enterprise social network product.
Daily News,
Posted 25 Sep 2010
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
Daily News,
Posted 22 Sep 2010
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