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Save time and money on travel and heighten service levels by meeting online with colleagues, customers and prospects.
CRM Featured Articles,
Posted 24 Aug 2001
Unveiling its latest product offerings at a major conference in Las Vegas earlier this summer, enterprise software supplier PeopleSoft seemed to have a convincing customer management story. The operational functionality it inherited from its acquisition of Vantive has been fleshed out, strengthening its hand in its long-running battle with the likes of Siebel, Oracle and SAP.
CRM Featured Articles,
Posted 22 Aug 2001
When it comes to utilizing technologies to better serve customers, do high-tech companies practice what they preach? Two companies--National Semiconductor and iTouch Communications--are harnessing high-tech tools via the Web to provide customers with more timely information, help salespeople close sales, consolidate and assist distributed customer support staff and train partners.
CRM Featured Articles,
Posted 21 Aug 2001
Nowhere in the CRM community is there more contradiction and confusion than in customer metrics. People either espouse customer metrics as the holy grail of CRM or they label them a waste of time. But the basics are simple--your ability to use customer-centered metrics to mange your business will depend largely on what business you are in and the relative importance of sustained customer relationships.
CRM Featured Articles,
Posted 21 Aug 2001
Cable & Wireless replaced its traditional, paper-intensive market research with a Web-based customer feedback solution. The program's success is a prime example of the synthesis between strategy and technology.
CRM Featured Articles,
Posted 20 Aug 2001
U.S. Government security officer James Craft offers tips on what your company should do (and not do) in planning out a wireless security strategy.
CRM Featured Articles,
Posted 20 Aug 2001
Even as the Indian software industry grapples to buck the tech slowdown trend, the nation is groaning under the weight of infrastructure bottlenecks that are bedeviling its plans to capitalize on India's enormous wealth of talent and resources.
CRM Featured Articles,
Posted 17 Aug 2001
New research from Jupiter reveals that businesses should begin outsourcing basic, tier-one CRM issues to offshore contact centers
CRM Featured Articles,
Posted 17 Aug 2001
Fewer than half of mid-sized and large European companies have purchased goods and services over the Internet, and the growth rate seems to be creeping at a snail's pace, judging by the results of a recent survey from research firm IDC.
CRM Featured Articles,
Posted 17 Aug 2001
If only you could capture, analyze and act on the details of the relationships that go on from day to day and year to year between your field people and the clients they serve you could mine a rich new resource- -field data- -which could become an invaluable corporate asset.
CRM Featured Articles,
Posted 17 Aug 2001
If you're the type that likes to take the road less traveled, read on to find out what capabilities you can get by diverging from the Palm OS majority.
CRM Featured Articles,
Posted 17 Aug 2001
While competition is mounting, especially from upstart Handspring, Palm is still the recognized leader in handheld computing products, controlling roughly 60 percent of the handheld market.
CRM Featured Articles,
Posted 17 Aug 2001
If you missed the August 15, 2001 Web chat, here is a full transcript of the event. Forrester Research analyst Chris Kelly and CRM magazine contributing editor Jason Compton examine solutions for gathering, sorting and marketing customer information by answering participant questions.
CRM Featured Articles,
Posted 17 Aug 2001
Choosing the right sales force for your CRM-savvy company means more than just finding people who know the software. The new sales person must be willing to farm existing customers as well as chase down new ones
CRM Featured Articles,
Posted 16 Aug 2001
One of the most persistent myths about KM is that it is technology based. Unfortunately, cutting-edge gadgets do not KM make.
CRM Featured Articles,
Posted 15 Aug 2001
E-merchants hoping to use CRM technologies to improve that vitally important customer touch point, the contact center, beware: In their current state, many contact center functions may serve only to drive online customers away. And who among us cannot sympathize with these disgruntled customers.
CRM Featured Articles,
Posted 14 Aug 2001
As the border between Web and wireless melts away, pure-play HTML--the lingua franca of the Web since 1990--has worn out its welcome. In today's business model, offering instant, anywhere access to a customer database is a key to a successful field force.
CRM Featured Articles,
Posted 14 Aug 2001
Over the next six months, I will be writing a series of features focused on the broad topic of e-CRM. I don't intend to enter the terminological blood bath around what exactly I mean by e-CRM but I can say that I will cover CRM as it applies to digital channels--focusing on people (consumers largely), processes and practicalities rather than technology.
CRM Featured Articles,
Posted 14 Aug 2001
The latest phrase to dance on industry lips is Demand Chain Management, a term which is, depending on your needs, either the next round of meaningless marketing jargon or a futuristic, well-thought-out approach to business.
CRM Featured Articles,
Posted 14 Aug 2001
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